How to Choose Natural Beauty Products

How to Choose Natural Beauty Products was sponsored by the Natural Products Association.  Opinions are our own.

how to choose natural beauty products How to Choose Natural Beauty Products

I am a beauty product junkie. It almost doesn’t matter where I am, if there’s a display of some type of beauty products, I’m checking it out. Unfortunately, there are some really bad, and bad for you, ingredients in many beauty lines. I’m talking about items that have been banned from our food supplies, but somehow are still acceptable to slather all over ourselves.

We have to remember that our skin is our largest organ. Anything our skin comes in contact with gets absorbed by our bodies. So many people are concerned with what we eat, but we’re not so cautious when it comes to what products we use.

How to Choose Natural Beauty Products

Look for Organic ingredients. In order for an ingredient to be considered organic, it’s had to undergo rigorous testing and monitoring.

Look for natural ingredients. Most brands that have natural ingredients are proud.  A lot of times, they even say how organic their items are.  This J.R. Watkins hand lotion says it’s 98.90% natural.

Try to avoid Parabens and Pthalates. Parabens are preservatives that mimic estrogen.  Therefore, they disrupt your body’s endocrine system.  Pthalates are ingredients that have “anti-testosterone behaviors.”  Both ingredients are believed to increase your risks of cancer.  NO thank you!

NPA Personal Care Seal 4color How to Choose Natural Beauty Products

Look for this seal of approval.  This is the seal for the Natural Products Association.  It’s called the Natural Seal.

Now, I’m going to be the first one to admit it – I fall squarely into the camp of not always checking, or caring, what’s in my products. It’s not that I don’t care, because I do. It’s that I just don’t think to check and see what’s in whatever I’m buying. I’m more caught up in the moment, the adrenaline coursing through my veins, thinking about my fabulous find. Luckily, for people like me, there are brands that are making the right choices about their ingredients.

Even better, there is now an organization that makes it easy for us lazy folk to find these kind of good for you items. The Natural Products Association has created the Natural Seal. What’s the Natural Seal? It’s the first and only natural product certification in the US. How could it be that there’s nothing else like this in the US? Don’t we consider ourselves the leaders and on the cutting edge?

What kind of brands are sporting the Natural Seal?

This isn’t just some small no-name organization. Large, well known brands like Burt’s Bees, Aubrey Organics, and J.R. Watkins. There’s boutique brands like Sow Good, Pour le Monde, and Cara B Natural. There are even items for your home like cleaners and air fresheners.

Next time you’re out shopping for natural products, you know what to look for! Be sure to check out the lists of certified brands on the Natural Products Association website.


About Greta Brinkley

Greta is a newly minted 30 year old, originally from the West Coast. Now living in the Midwest, she loves hockey, sparkles, nail polish, and bright colors. She also cannot resist anything that has peanut butter and chocolate together. And she hates filling out bios. Yep.


  1. very helpful. I try to always go natural but learning what’s good and not good can be kind of overwhelming!

  2. I had no idea there was a site for this! Finding natural products is so important to me!
    Ellen Christian recently posted..Why Digital Lenses Help You See Life More ClearlyMy Profile

  3. I have been looking for a facial moisturizer that won’t irritate my skin. So far no luck. I think my only option now is to go natural. And now I know what to look for. Thanks!
    Sofia recently posted..WW: Take my picture!My Profile

  4. I just bought some organic nail polish and nail polish remover after learning all the junk we have in regular nail polish. According to Seventh Generation the EU has banned over 1100 chemicals in everyday life, the US has banned around 15 :(

  5. Wasn’t aware there was a seal for natural beauty products. Will have to mention this to my wife next time she’s shopping!
    Scott recently posted..Drawing on the FundamentalsMy Profile

  6. Oh thanks for these tips! I am slowing trying to exchange out makeup products so this will help alot!
    Kelsey Apley recently posted..Get $10 Credit When You Join No More Rack – Daily Deal Site!!My Profile

  7. Thanks for this post. I’ve been gradually switching over our household to more natural products and my makeup and beauty products are next on my list. Now I know what to look for (or avoid.)
    Erika @Musings SAHM recently posted..Strawberry Banana SmoothieMy Profile

  8. No the brands do not sport that seal, they are more expensive and are not in my budget, wish they were.

  9. Great information. I’m making a conscious effort to be more mindful of the products I put on my body. I’ll look for the seal now. Thanks
    Candace recently posted..Bacon Cheddar Apple SconesMy Profile

  10. I’m a huge fan of natural products!
    Brittany C. @ Mom. Wife. Busy Life. recently posted..Create and Explore with Kiwi Crate! (Kiwi Crate Review)My Profile

  11. Thank you for sharing your tips with us! I will be honest, I don’t even look for natural or organic in my beauty products…I use organic make up but that’s about it!
    Jennifer @TheRebelChick recently posted..Yes, You Do Have Time for Soft Skin!My Profile

  12. I could kiss you for this post. I learned about phtalates and wanted to throw out all of my makeup.. It’s been SO hard to find natural beauty products. I will definitely check this out!
    Ashley Sears recently posted..Comment on My Humans Finally Realize This Dog Needs Food Options by Jennifer @TheRebelChickMy Profile

  13. I always prefer to buy natural beauty products when it is possible!

  14. Thanks for a great post; I love to find natural products and always has been a pain and a challenge, I had no idea that there was a website to make it easier… SOOO excited
    CrazyMom a/k/a Melanie recently posted..Tips on how you can raise happy and healthy little ones and not break your budget #BMOScavengerHuntMy Profile

  15. This is great to know! What an easy way to make better choices!!!
    Jennifer Soltys recently posted..Escape the Cold with Now Resorts & Spas #ResortEscapeMy Profile

  16. Thank you for these tips. I need to update my beauty prodcuts.
    Tammilee T recently posted..Crock Pot 7 Layer BarsMy Profile

  17. Thanks for the tips! I never thought about changing to natural products.
    Tess recently posted..Wednesday Whaaat?My Profile

  18. I will be looking for the natural beauty seal from now on. My middle daughter is allergic to everything. I am trying to keep her organic inside and out.
    Chrishelle recently posted..CHEER UP GOES ON THE ROAD: MONEY SAVING TIPSMy Profile

  19. Great tips! I figure if I won’t eat it, then why put it on my body!

  20. I am trying to switch over to all natural products, and I feel kind of lost sometimes.
    Debi@TheSpringMount6Pack recently posted..Have 5 minutes? Try to win this week’s @ShopYourWay #SWEEPS #AdMy Profile

  21. I didn’t realize that there was a seal that we could be looking for.
    Melissa recently posted..Del Monte® Fruit Burst Squeezers and Fruit Cup® Snacks make the perfect on-the-go snack!My Profile

  22. I didn’t realize they carried a unifying seal. I don’t go out of my way to purchase natural products, but I do like some of the brands you mentioned, especially Burt’s Bees.
    Liza @ Views From the ‘Ville recently posted..Join Me Today at the Toopy and Binoo Twitter Party!My Profile

  23. Great tips, it’s wonderful to have this resource to help us easily determine which products are best for us.
    Melody@Tips For Your Life recently posted..How To Green Up Your Easter This YearMy Profile

Speak Your Mind


CommentLuv badge